Sephora’s Online Community and the Myth of the Beauty Secret – Racked




Racked

Sephora's Online Community and the Myth of the Beauty Secret
Racked
It should come as no surprise, then, that the beauty superfans in Sephora's online community, Beauty Talk, mirror a similar exuberance in their discussions on the platform. Beauty Talk is a network of mostly femme cosmetics enthusiasts who maintain a …

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