Makeup Remover: 3 Ways To Capture The Shopper In The Evolving Beauty Aisle – Forbes




Forbes

Makeup Remover: 3 Ways To Capture The Shopper In The Evolving Beauty Aisle
Forbes
Behold the beauty aisle; prepare to put on your war paint. Once invulnerable to promotions, price cuts and similar commodity-moving tactics, the beauty category — specifically higher-priced, prestige beauty — is buckling under competitive pressure

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